Who we are

This website is managed by CeeD:

You can visit our website without telling us who you are or revealing any information about yourself. However, if you give us any personal information about yourself or others, we promise to treat it securely, fairly and lawfully. We are committed to protecting your privacy.

When we ask you for personal information online it will only be in response to you actively using one of our online services for which your personal information is required - such as submitting a request or registering your interest with us to receive news and updates about the AMCB programme.

We may use personal information you provide for the purpose of providing more relevant content to you. We do not and will not share this information with third-parties.


If you delete cookies relating to this website we will not remember things about you, including your cookie preferences, and you will be treated as a first-time visitor the next time you visit the site.

We use cookies (and other similar technologies) to:

  • Provide services that you request and to provide a secure online environment
  • Give you a better online experience and track website performance

Here we explain a bit more about each of these types and how you can control their use.

Cookies that are essential for us to provide a service you have requested and to provide a secure online environment

Without cookies we are unable to provide some services that you might request.

The cookies are used to deliver interactive services, such as:

  • Maintaining online security
  • Recording your preferences regarding our use of cookies on your device

CeeD do not advertise third-party products and services. However we may track the pages you visit and the length of time you spend using our services in order to make your experience better and to understand visitor behaviour.

If you register your email address with us, we may deliver emails containing information on topics of interest or on upcoming events which contain links to our website or to external partners. When you visit one of these links, we track this use to determine how successful our email campaigns are.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Giving you a better online experience and tracking website performance

You’ll still be able to use most of our online services, but some things might not work as you may expect if you do not allow us to store and access these cookies on your device.

  • Make browsing and accessing content faster by remembering you between visits on your personal devices
  • Remember relevant information as you browse from page to page to save you re-entering the same information repeatedly

We also use this type of cookie to understand how visitors use our online services and look for ways to improve them.

What rights you have over your data

If you have registered your interest, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.